INSERBO'S RED GOLD

The excellence of the tomato grown in the Salerno and Neapolitan lands

  • Inserbo brings back to the table the flavor of homemade tomato preserves, like in the past. Because the artisanal processing of tomatoes, a tradition in the Campania region, is a family ritual.

    The excellence of the tomato grown in the Salerno and Neapolitan lands has always been an absolute protagonist of Italian cuisine, and offers fragrant and valuable varieties, appreciated for their true flavour.

    An essential element in the dishes of the Bel Paese, and even more so for the family tradition of Campania. This is demonstrated by the ancient custom, which survived until recent times, of families coming together in the alleys, in the old doors and in the neighborhoods, to make jars and bottles together to keep in the pantry for the rest of the year.

  • Inserbo was created so as not to lose this good habit, with the aim of always preparing genuine and homemade products.

    With a rich territorial heritage, it offers its new and exclusive vision, in the name of authenticity, typicality and the advantages of glass as a conservation method.

    The Inserbo recipe highlights local plantations: the San Marzano DOP tomato from the Nocerino agro-Sarnese area, the Corbara cherry tomato from the Lattari Mountains and the Piennolo del Vesuvio DOP cherry tomato from the volcano's soil. Without forgetting, then, the ORGANIC production: the maximum expression of authenticity and goodness, it is preserved in glass and obtained using exclusively raw materials from organic cultivations.

1983

Conserve Manfuso, a family business, is born. In August of the same year, the first tomato campaign began in a small factory in Sant'Antonio Abate.

Inserbo pomodori origini

2003

In August, a small production of tomatoes preserved in glass begins, from which 536 jars of peeled tomatoes and 970 jars of tomato fillets are obtained.

2007

Conserve Manfuso, a family business, is born. In August of the same year, the first tomato campaign began in a small factory in Sant'Antonio Abate.

2009

The new INSERBO brand comes to life.

2010

It's the year of restyling: new graphic design, new jar format. The revisitation of an ancient and traditional authenticity like the territory.

2012

The range of products is enriched by the processing of Corbara cherry tomatoes, contained that year in 2700 jars of Corbara cherry tomatoes in juice and 720 jars of natural Corbara cherry tomatoes in water and salt.

2013

The new natural organic products are introduced, peeled tomatoes and tomato fillets without adding juice or water...
…and another famous Campania excellence: the Piennolo del Vesuvio PDO cherry tomato.

2014

INSERBO enhances the excellence of the Campania tomato in some new exclusive formats: Crushed and natural, made exclusively from fresh tomatoes, without the addition of salt, juice or water. The most authentic way to savor the Schiacciata di Piennolo del Vesuvio DOP cherry tomatoes and the Schiacciata di cherry tomatoes from Corbara.

2015

The Serbian catalog is enriched with a new product. This year the production and transformation of the Yellow Tomato also begins, in all its forms natural in water and salt or crushed in 350g, 520g and 950g formats.

2016

It is the year of vegetables in oil, a rich selection of vegetables in retail and ho.re.ca formats.

2017

Organic legumes and ready-made sauces become part of the family

2021

Inserbo dresses up again.
Restyling of the logo and new graphic design

2021

Because we like to invent! For summer aperitifs and winter starters we invented bruschetta with yellow datterini tomatoes and red datterini tomatoes

Today our story continues, with you.